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Capcom Entertainment Inc. today announced their aggressive marketing plans behind the launch of Marvel Super Heroes, the home version of the phenomenally successful head-to-head fighting arcade game that stars ten classic Marvel characters, including Spiderman, Wolverine, the Incredible Hulk.
The big push behind the launch of Marvel Super Heroes will include a national television advertising campaign airing in 25 major markets across the country, as well as a Marvel Super Heroes 'Scratch Win' Sweepstakes. Marvel Super Heroes is now available for the Sony PlayStation and Sega Saturn at a suggested retail price of $49.99. The Marvel Super Heroes national television advertising campaign kicks off Oct. 13, 1997. The spot will air during TV's top-rated syndicated shows including, The Simpson's, Party of Five, The X-Files, Xena and Baywatch, reaching over 15 million homes. Capcom created a hip, fast-paced and vibrant spot to represent the successful Marvel Super Heroes fighting game. A young, teenage girl is cast as the spokesperson for the classic head-to-head fighting game, supporting the growing trend of the heroine in video games. Capcom has always been known for their portrayal of strong, female characters in games, having created famous game goddesses, such as Chun Li and Cammy from the Street Fighter series and Jill Valentine from Resident Evil. In addition to a strong TV presence, Capcom has developed a Marvel Super Heroes 'Scratch & Win' Sweepstakes where the grand prize winner takes home a Marvel Super Heroes arcade unit. Nearly one million 'scratch & win' sweepstakes cards will be distributed in Marvel comic books and in copies of the game. Lucky winners can instantly win one of several prizes, including a Sony PlayStation gaming system, a Marvel T-shirt, an inflatable Marvel character, or cash rebate off the purchase of Marvel Super Heroes.
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